M²AGik Group

Mari Urdaneta is a creative producer and media entrepreneur shaping the next era of global entertainment by bridging Hollywood with the U.S. Hispanic market and Iberoamérica through her company, 200% Media.

With a sharp instinct for culture, talent, and storytelling, she operates at the intersection of talent management, original IP, and strategic packaging; building scalable formats and brand-driven content designed to travel across markets, platforms, and audiences. Her work is defined by a forward-thinking approach that blends creative vision with business precision, positioning projects not just to launch, but to resonate. 

Currently, she is developing a dynamic slate of scripted and unscripted projects—including a first-of-its-kind fan convention centered on Spanish-language streaming—while actively contributing to the rise of Miami as a global entertainment capital.

Part of a new generation of producers redefining the rules, Urdaneta doesn’t just navigate multiple worlds, she builds bridges between them.

José Morales co-leads the talent management division of M²AGik Group, overseeing client representation, career strategy, and business growth opportunities. He brings extensive expertise in media, branding, and relationship-building to help Talent expand their reach and maximize long-term success. 

José is known for possessing direct Production & Operations experience across platforms: Digital, Streaming and Broadcast – TV & Radio-. He has worked at some of the most important Media Conglomerates in the US serving in many capacities: Head of Talent and Senior Vice President of Consumer Engagement for Univision; Vice President of Content for Telemundo; Director of Digital Content for NBC & Telemundo. Most recently, he has been immersed in the field of Artificial Intelligence, earning a Master’s Degree from a prestigious European university.

His 35 year career has been ruled by three tenets: * Talent should reflect the audiences they entertain & inform.  * Good ideas come from anywhere & anyone -just listen… and share-.  * Content is produced for consumers -not for Producers or Executives-.

Karen Padín co-leads the talent management division of M²AGik Group, where she oversees client representation, career development, casting, strategic consulting and access to high-level industry opportunities.

Backed by decades of executive leadership in TV, Talent Relations & Content development, Karen is known for helping clients build enduring brands, unlock meaningful growth and navigate the entertainment business at the highest level. Karen also advises networks, studios, streaming platforms & production companies on identifying talent, developing compelling personalities and creating programming to truly connect with audiences.

With a sharp instinct for star potential & cultural relevance, Karen has played a pivotal role in discovering fresh voices, shaping identities and transforming emerging talent into lasting success stories. Recognizing what resonates in the marketplace -before the market does-  has made her a trusted force behind some of the industry’s most notable breakthroughs.

Karen brings extensive expertise in crafting consumer experiences that reposition brands in fresh and relevant ways; seamlessly blending entertainment, storytelling & strategy to help brands forge emotional connections, break through the noise and stand out.

Julián Gil is an actor, host & producer with a solid international career in television, film and theater. Renowned for his charisma, stage presence and versatility, he has brought to life a wide variety of characters in successful productions for leading Spanish-language TV Networks in the US and Latin America.

Julián has also transformed his artistic experience into a remarkable entrepreneurial path that extends far beyond his work as actor & host. Along the past two decades he has   created opportunities in the entertainment industry by developing projects that strengthen Latino representation and elevate Hispanic talent across multiple platforms: films, theater productions & large‑scale cultural events to celebrate & preserve Latino identity in the US.

Through innovation, discipline and a deep understanding of the market, Julián Gil has become not only a prominent entertainer but also a strategic creator shaping the future of Latino entertainment; and along the way has identified and promoted new & diverse Talent.

Alejandra Espinoza is one of the most influential and recognizable figures in the U.S. Hispanic entertainment, with a career that has continuously redefined what it means to be a modern multi-platform talent across Iberoamérica.

From her breakthrough moment to becoming a staple presence in millions of households, she has built a trajectory marked not by a single success, but by sustained relevance, versatility & cultural impact. As -host, actress, entrepreneur- Ale has led some of the most high-profile productions in the industry, commanding Live TV, primetime formats and major cultural moments with a rare combination of authenticity, charisma and authority.

Her evolution extends far beyond the screen. With a sharp business instinct and a deep understanding of audience connection, she has expanded into fashion, beauty, and executive production, positioning herself as both talent and architect of her own narrative.

Now, in a defining new chapter, Alejandra steps into her role not only as a leading figure in front of the camera, but as a co-founder & strategic force behind a new kind of management company: one built by those who understand the industry from the inside out.